The Situation
A mass tort firm had strong case inventory but unpredictable cash and no view of which campaigns or case types were actually profitable.
Our Mandate
Stabilize cash and identify the most profitable case acquisition channels.
Actions Taken
- Built a 13-week cash-flow model and reserve policy
- Mapped profitability by campaign, case type, and cost-per-acquisition
- Reallocated marketing spend toward the highest-margin sources
- Installed monthly financial reporting for leadership
The firm eliminated cash surprises and redirected spend to channels that meaningfully raised blended case margin.