Growth Leadership · Burbank, CA
A Fractional Chief Growth Officer for Burbank Law Firms — One Owner for the Whole Revenue Engine
Your Burbank practice invests in marketing, intake, and BD — but each one runs on its own metric and qualified leads slip through the handoffs. A fractional CGO sits above the silos and unifies demand, intake, conversion, and retention under one owner.
Quick Answer
What is a fractional CGO, and why do Burbank firms hire one?
A fractional CGO is a seasoned growth leader who owns the entire revenue engine on a fractional schedule. Where a CMO owns marketing and a COO owns operations, the CGO works above the silos — connecting marketing, intake, sales, and retention into one accountable system instead of each working hard while qualified leads leak between the handoffs.
- Senior revenue leadership for about 20–40% of a full-time hire’s price
- Built for $1M–$100M+ firms where the teams don’t share one number
- Most last 6–18 months before shifting to a lighter advisory rhythm
The Revenue Relay
Growth is a relay — and leads get dropped at the handoffs
Each team runs hard, but leads cool in the handoffs. A CGO owns the whole relay and the one number it feeds.
Marketing
Pointed at qualified pipeline and cost-per-signed-case, not clicks.
Speed-to-lead
Every qualified lead answered fast — none left to cool.
Conversion
Disciplined follow-up that turns interest into signed clients.
Referrals
Signed clients become repeat matters and referrals.
Before & After
Leaking vs. sealed: where the revenue goes
The gap isn’t budget; it’s ownership of the handoffs.
Siloed
- Marketing, intake, and sales each report their own metric
- Qualified leads cool off in the handoffs
- More revenue requires a bigger budget
- No one owns the revenue number
Aligned
- A single source of truth across every team
- No qualified lead left to go cold
- Revenue grows on the spend you already have
- A single accountable owner
The Scoreboard
One number, owned and moved every week
North-star
One growth number the whole firm runs on, with a single owner on the hook for it.
The Mandate
The four legs of the revenue engine
Demand
Marketing and agencies held to qualified pipeline and cost-per-signed-case — not vanity metrics.
Intake
The gap where most firms quietly lose cases, fixed.
Sales & BD
Structured pursuit that closes.
Retention
Every client feeds the next.
Representative Outcomes
Representative growth engagements
Illustrative engagements; details are representative.
Personal Injury · $28M revenue · scaling
Strong demand, stalled conversion, and no single owner of the path.
We built one growth scoreboard, pulled speed-to-lead under five minutes, and ran a consultative follow-up cadence across intake and BD.
Lead-to-signed conversion rose ~35% — with no increase in ad spend.
Employment Law · $5M revenue · expanding
Plenty of inbound, inconsistent follow-up, three separate dashboards.
We built one pipeline view and pointed every team at one signed-case goal.
Roughly 25% more revenue on the same marketing spend.
Testimonials
What law firm leaders say
“Our teams used to run on separate tracks; now they all answer to one scoreboard, and one person owns it.”
“The growth came from fixing the handoffs, not a bigger budget; we finally convert the leads we were losing.”
Representative testimonials based on typical engagements; attributions are role-based. Individual results vary.
FAQ
Frequently asked questions
Q.What is a fractional Chief Growth Officer for a law firm?+
A fractional Chief Growth Officer is a senior revenue executive who owns your firm’s whole growth engine part-time — keeping marketing, intake, business development, and retention aligned to one number so growth stops leaking between teams.
Q.How is a fractional CGO different from a CMO or COO?+
A CMO owns marketing and a COO owns operations; a Chief Growth Officer works above the silos and owns the full path from lead to signed client to repeat and referral revenue, so every function pulls toward one number.
Q.How much does a fractional CGO cost in Burbank?+
Most engagements run on a fixed monthly fee well below a full-time growth executive’s $250,000–$450,000+ compensation, set during the diagnostic by size and scope.
Q.What does a fractional CGO actually own?+
The revenue number — marketing oversight, intake and speed-to-lead, conversion and business development, and retention, referrals, and lifetime value, all on one unified scoreboard.
Q.What size law firm benefits from a fractional CGO?+
Best fit is roughly $1M to $100M+ in revenue, particularly when every team works hard but no one owns the number they share.
Q.Do you work with law firms in Burbank, CA?+
Yes. We work with firms in Burbank, CA and nationwide, mostly remote with on-site time when it helps.
Verdict Growth Partners
Ready to put one owner on your firm’s growth?
Schedule an executive strategy call; we’ll map your revenue engine and show you where qualified leads are slipping away.
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