Fractional Chief Growth Officer
Growth Leadership for Bandini Law Firms, Sitting Above the Silos
You spend on marketing, field the leads, and chase business development — yet they report separately and good leads cool off between teams. A fractional Chief Growth Officer takes the whole engine and makes every team pull toward one revenue number.
In Short
What is a fractional CGO, and why do Bandini firms hire one?
A fractional CGO is a seasoned growth leader who owns the entire revenue engine on a fractional schedule. Rather than owning one function like marketing or ops, the CGO sits above the silos — connecting marketing, intake, sales, and retention into one accountable system instead of optimizing alone while good leads slip through the gaps.
- Senior revenue leadership for about 20–40% of a full-time hire’s price
- Built for $1M–$100M+ firms where the teams don’t share one number
- Most last 6–18 months before shifting to a lighter advisory rhythm
The Model
Why no one owns the baton
Each team runs hard, but leads cool in the handoffs. A CGO owns the whole relay and the one number it feeds.
Demand
Measured by cases, not impressions.
Speed-to-lead
No good lead left to go cold.
Sales & BD
Disciplined follow-up that turns interest into signed clients.
Referrals
Signed clients become repeat matters and referrals.
Before & After
What changes when one owner runs the number
Same marketing spend, two very different outcomes — depending on whether anyone owns the whole path.
Before a CGO
- Three teams, three dashboards, no shared number
- Qualified leads cool off in the handoffs
- More revenue requires a bigger budget
- Accountability is diffused
With a fractional CGO
- A single source of truth across every team
- No qualified lead left to go cold
- Revenue grows on the spend you already have
- A single accountable owner
The Scoreboard
The growth a fractional CGO is accountable for
The number
One unified revenue scoreboard — owned by one executive, reported weekly, and moved on purpose.
What We Own
Where a fractional CGO owns the work for a Bandini firm
Demand & marketing oversight
Marketing and agencies held to qualified pipeline and cost-per-signed-case — not vanity metrics.
Intake & speed-to-lead
The gap where most firms quietly lose cases, fixed.
Sales & BD
Structured pursuit that closes.
Retention, referrals & LTV
Every client feeds the next.
Representative Outcomes
What it looks like in practice
Illustrative engagements; details are representative.
Personal Injury · $28M revenue · scaling
Heavy spend brought leads, but qualified prospects leaked between marketing, intake, and follow-up — with no one owning the full funnel.
We unified the funnel, drove fast response, and installed a weekly revenue review.
~35% lift in lead-to-signed on the same budget.
Employment Law · $5M revenue · expanding
Demand was strong, follow-up was hit-or-miss, and every team reported its own numbers.
We stood up a unified scoreboard, set a BD cadence, and aligned marketing and intake on the same conversion targets.
~25% revenue growth with no added budget.
Testimonials
In their words
“Marketing, intake, and our closers finally pull the same direction. Someone owns the whole number now — not just their slice.”
“We grew revenue without spending another dollar on marketing — we just stopped leaking the leads we’d already paid for.”
Representative testimonials based on typical engagements; attributions are role-based. Individual results vary.
FAQ
Frequently asked questions
Q.What is a fractional Chief Growth Officer for a law firm?+
A fractional CGO is a seasoned revenue executive who, part-time, owns the full path from lead to signed client to referral, holding every team to one number.
Q.How is a fractional CGO different from a CMO or COO?+
A CMO owns marketing and a COO owns operations; a Chief Growth Officer works above the silos and owns the full path from lead to signed client to repeat and referral revenue, so every function pulls toward one number.
Q.How much does a fractional CGO cost in Bandini?+
Most engagements run on a fixed monthly fee well below a full-time growth executive’s $250,000–$450,000+ compensation, set during the diagnostic by size and scope.
Q.What does a fractional CGO actually own?+
The revenue number — marketing oversight, intake and speed-to-lead, conversion and business development, and retention, referrals, and lifetime value, all on one unified scoreboard.
Q.What size law firm benefits from a fractional CGO?+
Firms in the $1 million to $100 million+ range get the most value, especially when marketing, intake, and sales each work hard but report separately and qualified leads slip through the handoffs.
Q.Do you work with law firms in Bandini, CA?+
Yes. We work with firms in Bandini, CA and nationwide, mostly remote with on-site time when it helps.
Verdict Growth Partners
Ready to grow your Bandini firm on one number?
Book an executive strategy call and we’ll find where growth leaks between your teams — and the fastest way to close the gap.
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