Fractional CMO Services
Marketing Leadership for Tempe Law Firms, Tied to Cost-Per-Case
Too often the budget goes out and no one can say what came back. We install the strategy, channel mix, and measurement that connect each dollar to signed cases — and put results, not reports, on every agency.
In Short
What does a fractional CMO do for a Tempe law firm?
A fractional CMO for a law firm brings senior marketing leadership part-time — owning strategy, channel mix, brand, lead generation, and the measurement that ties spend to signed cases. Instead of a full-time CMO — or letting an agency grade its own work, the firm gets one executive who sets the plan, runs the vendors and budget, and answers for cost-per-case and ROI. And we get the firm found as search shifts to AI: traditional SEO plus AEO and GEO so the firm turns up in Google, AI overviews, and assistant answers alike.
- One accountable owner for strategy, budget, vendors, and results
- Metrics that track cost-per-case and ROI, not clicks and impressions
- Coverage across SEO, AEO, and GEO as search goes AI-first
What Actually Signs Cases
The channel mix, ranked by what pays
Most firms spread budget evenly and hope. We rank every channel by the cases it actually signs, then move money to the winners.
The Path
The attribution path every dollar runs
We connect every stage so spend traces straight to signed cases.
First touch
Where the client first finds you — tracked, not guessed.
Lead
Captured and attributed to its true source.
Screened
Intake confirms fit before anyone spends time.
Signed
Closed, with cost-per-case attached.
Repeat & referral
Happy clients feed the next wave of cases.
Get Found
How Tempe clients find a firm now
Search split three ways. Each layer is won a different way.
Rank in classic Google results and the map pack for what Tempe clients search.
Show up inside the answers that increasingly replace the click.
Be the firm an AI assistant names when someone asks for help.
The Scope
Where a fractional CMO owns the work for a Tempe firm
Strategy & budget
The plan, the spend, and the targets, run to return.
Lead generation
The paid, organic, referral, and reputation channels that produce qualified cases.
SEO, AEO & GEO
Visibility across Google, AI overviews, and assistants.
Brand positioning
Positioning that stands out where everyone looks the same.
Vendor & agency management
Agencies and vendors on scorecards, managed to outcomes.
Intake-to-signed measurement
Every lead tied to its intake outcome, so you optimize cost-per-case.
Results
Marketing outcomes Tempe firms see
Field Note
A representative Tempe-style engagement
Representative engagement; specifics show the typical outcome.
Personal Injury · $14M revenue · high spend
Budget was flowing to several agencies with no clear read on which channels produced signed cases.
We connected attribution end-to-end, killed the dead spend, and reallocated to the winners.
Lower cost-per-case and higher qualified volume, at the same time.
Testimonials
What law firm leaders say
“I finally know my cost per signed case by channel — we cut the spend that wasn’t working and grew cases anyway.”
“Now there’s one person holding the agencies accountable who knows the numbers cold.”
“Clients are finding us inside AI answers, and they say so on the first call.”
“Our brand sounds like us at last, and it actually closes. One owner for strategy and execution.”
Representative testimonials based on typical engagements; attributions are role-based. Individual results vary.
FAQ
Questions Tempe firms ask
Q.What does a fractional CMO do for a law firm?+
A fractional CMO runs the strategy, budget, channels, brand, and vendors part-time, and answers for tying spend to signed cases and return.
Q.What is the difference between SEO, AEO, and GEO?+
SEO targets traditional rankings; AEO targets AI answers and snippets; GEO targets visibility inside generative AI tools and assistants. A modern firm needs all three.
Q.How is a fractional CMO different from a marketing agency?+
An agency runs a single channel; a fractional CMO owns the whole strategy, controls the budget, and answers for results across every vendor.
Q.How much does a fractional CMO cost in Tempe?+
Engagements run on a fixed monthly fee well below a full-time CMO’s compensation, sized to firm and scope after the marketing audit.
Q.How do you measure marketing success?+
On cost-per-signed-case and return, not impressions. We connect leads to signed cases so spend follows what closes.
Q.Do you work with law firms in Tempe, AZ?+
Yes. We work with firms in Tempe, AZ and nationwide.
Verdict Growth Partners
Ready to spend on what actually signs cases?
Schedule an executive strategy call; we’ll show you where the leads are leaking and how to plug it.
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